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关于参加2020年EFMD案例写作大赛的通知

EFMD案例写作大赛起源于1988年,由EFMD案例中心主持,旨在通过案例写作比赛激励富有创造力和影响力的案例写作和教学教研。EFMD案例撰写大赛根据管理学发展的需要分为17个投稿模块,分模块投稿后将有机会受到国际评审团的评估,该评审团每年审查400多个案例。

获奖的案例发放2000欧元奖金,并将由案例中心发表在EFMD官网,同时还可以与现有组织合作,讨论战略业务解决方案;案例中心也希望通过优秀的案例启发和影响全球管理机构的学生,并寻求创新型案例写作专家。

2020年澳门新葡亰x0066_官网(欢迎您!)将首度组织动员学院优秀老师参与EFMD案例写作大赛,本次比赛由国际合作与认证中心参与统筹,并由澳门新葡亰x0066管理案例研究与教学中心组成专家评审团首先对投稿案例进行预审并提出修改意见,随后再按正常流程进行线上投稿,以更大程度提升我院案例写作参赛作品的水平,发扬我院国际商学院高端教学与案例写作的风采。


参赛资质

Ø 可以单独或团队申请;

Ø 必须代表一所学校或机构(不接受来自个人的申请);

Ø 可自由选择参加模块,但由参赛者所在机构赞助的模块除外;

Ø 国际评审团评委也可自由选择模块提交参赛案例,但不能投稿其负责评审的案例模块及其所在机构赞助的案例模块;


17个投稿模块


撰写要求

Ø 案例研究和相关材料必须使用英语撰写;

Ø 所有文件不得泄露本人及所在单位相关信息

Ø 案例需取自于真实的企业或组织如果可以,请提交企业已公布的数据);

Ø 如果投稿发表的案例必须是201911日之后发表的案例;

请注意,案例撰写无字数长度限制

评审依据

The jury will apply the following evaluation criteria:


1. Case Quality (50 %): This is judged on the basis of the ability to satisfy educational objectives and student expectations; the correctness of the research and data; the manner of presentation of the data; the writing style, the useful life of the case, versatility of usage; the summary of the case and abstract.

2. The content will be reviewed by the relevance of the topic; the ability to create a strong and interesting learning experience by including contentious issues and multiple perspectives; case authors are expected to take a critical perspective on the different dimensions of the subject of investigation.

3. Teaching Notes (30 %): These are judged on the basis of immediate issues, underlying issues, key points or highlights; indication of level of analysis (graduate, undergraduate, executive); suggested student assignment; suggested additional readings or references; possible discussion questions; potential uses of the case (marketing, strategy, etc.); analysis; suggested teaching approach; computer support; audio-visual support; proposed session plan.

4. Teaching notes, which must accompany each submission, should include as a minimum the following issues: an introduction to the programme on which the case is used and to the background of students who will use the case; pedagogical objectives of the case; possible questions for class discussion; any other comments that might be of assistance.

5. Innovation (20 %): The judges are seeking innovative materials, not necessarily presentation of the case, but new concepts and learning. Ideas concerning the whole concept


日程安排

开放时间:20207

截止时间:20201031

获奖结果公布:20214


参赛方式

第一步:本人或团队930日之前编辑邮件标题EFMD案例写作大赛+案例名称+投递人姓名”发送至国际合作与认证中心洪瑶老师:hnubs_hy@hnu.edu.cn ;学院组织会评后将意见分别反馈至各位参赛师生;

第二步:前往EFMD案例写作大赛官网进行注册,并在截止日期前在线投递优化后的案例,投递网址:https://www.efmdglobal.org/awards/case-writing-competition/?utm_source=EFMD+mailing+list&utm_campaign=bf096f21c5-2020_-_CASE_COMPETITION-_1_20_07_2020&utm_medium=email&utm_term=0_d1772ea95c-bf096f21c5-302257209


更多参赛及评选信息源网址,请详细阅读:

https://www.efmdglobal.org/awards/case-writing-competition/


报名与咨询

1. 澳门新葡亰x0066国际合作与认证中心  洪瑶老师

办公室:工管院楼(南)A203, 0731-88821293/18008462169

2.澳门新葡亰x0066管理案例研究与教学中心 朱国玮老师

邮箱:gwzhu@163.com   联系方式;18673113755  

3.EFMD官网  

电话:+32-2-6290810   邮箱: info@efmdglobal.org


历届参赛者评价:

"We are honored to be recognized with this achievement. We hope this case will help business executives and scholars better understand how multinational corporations can successfully address the demand from the bottom of the pyramid by establishing and managing innovation centers in emerging markets.

-美国莱斯大学,Haiyang Li


It is an honour to be one of the winners of the EFMD case competition and represent Dalhousies Rowe School of Business. My case developed a new technology to enable the cement industry to sequester carbon.

-加拿大达尔豪斯大学,Peggy Cunningham


国际合作与认证中心

2020810